A lead-gen engine for a fundraising consultancy.

Context

A consultancy that helps nonprofits raise money had the classic cobbler’s-children problem: its own lead generation was ad hoc, and its website, the front door for a business built entirely on credibility, wasn’t earning trust or capturing interest.

What we built

We ran a lead-generation engagement: a structured discovery, including analysis of real client-call transcripts to surface the actual value proposition; a full marketing audit of the existing site across ten categories (SEO, UX, copy, accessibility, growth) that graded it honestly; and a phased proposal to build a real funnel. The strategy fused three assets the consultancy already had latent (a podcast, an AI “scorecard” self-assessment tool, and a book) into a single lead pathway, with a scoped, sequenced build plan behind it.

The value

• Replaced ad-hoc lead generation with a designed funnel: a clear path from content to captured, qualified interest.
• An honest, graded audit told the consultancy exactly where its front door was leaking credibility and interest.
• The plan turns assets they already owned (a podcast, a book, an assessment tool) into one compounding lead engine instead of three disconnected things.
• A phased, scoped roadmap they could execute against, not a vague “do better.”

Client name and identifying details withheld by design. Every figure here is drawn from the system we actually delivered.